Cause related marketing is exploding in popularity. Attribute it to the rise of the belief-driven consumer. In this piece we cover the basics of how to do a cause marketing campaign and how to make the most of it.
Better Business Bureau offers accreditation to businesses meeting its standards. Read how to become BBB accredited, with unbiased answers to your questions.
A plain language overview of typical rights and obligations of the parties in a franchise agreement. Explains key provisions and what you can negotiate.
As you can see from these Ronald Reagan quotes, the former U.S. President had a great grasp on what it means to be an entrepreneur and small business owner.
PR is defined as communicating to inform and persuade. See the differences: public relations vs. marketing, advertising and social media.
To become the employer of choice in your niche or location when it comes to attracting good people, and to retain the great ones you already have, emphasize your flexibility by allowing remote work when possible.
The $900 billion COVID-19 stimulus bill of December 2020 improves the Paycheck Protection Program (PPP2). Provides tax deductions and other relief.
Small businesses may be able to deduct up to 100% of trucks, vans or SUVs on their tax return. See qualifying list of vehicles under IRS section 179.
