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Q: What is a Vision Statement?

A company vision statement is a declaration of an organization’s mission, purpose, and values. It identifies the desired end-state of the business and serves as a road map for how to achieve that goal. A vision statement should be forward-looking and inspiring, without being overly specific or narrow in scope. It should set the tone for what can be accomplished in the future, while also providing direction and clarity to stakeholders. Lastly, it should be brief and memorable so that it can be easily communicated and understood.

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