Beyond Disruption: A Must-Read For Those Seeking Growth Without Chaos
Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée Mauborgne.
Marketing Books
Update Your Marketing and Read The Conversion Code
Update Your Marketing and Read The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith.
Read $100M Offers if You Want to Create Irresistible and Profitable Offers
Read $100M Offers if You Want to Create Irresistible and Profitable Offers. How To Make Offers So Good People Feel Stupid Saying No.
The MeTail Economy Isn’t Just About Retail
The Metail Economy: 6 Strategies for transforming your business to thrive in the me-centric consumer revolution by joel.
Brand Naming Tickles The Word Geek in All of Us
Yep – there’s such a job as “Brand Namer”. Read Brand Naming: the complete guide to creating a name for your company, product, or service paperback.
Slow Down and Read “The Widest Net”
The Widest Net: Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view.
Want to Stand Out? Read From Impressed to Obsessed
From Impressed to Obsessed: Here are 12 Principles for Turning Customers and Employees into Lifelong Fans.
Want to Pivot? Read Your Small Business Boom
Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World.
The Ultimate Marketing Engine Puts Customers First
The ultimate marketing engine puts customers first. 5 steps to ridiculously consistent growth by John Jantsch.
Lobster on a Cheese Plate is a Fun Approach to Marketing
Lobster on a Cheese Plate is a fun, light, yet informative marketing book for small business owners.
Read “The Digital Pivot” Before You Fire Your Marketing Person
The Digital Pivot: Secrets of Online Marketing by Jay Baer. Read this book before you fire your marketing person.
Should Small Business Pay Attention to Quantum Marketing?
Mastering the new marketing mindset for tomorrow's consumers. Should small business pay attention to quantum marketing?
