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Need small business marketing ideas, advice and strategies? Explore our small business marketing content below to see how to leverage a wide range of marketing approaches to grow your customer base and make your business a success.
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Marketing Tips
Whether you work in a startup or an established small business or mid-sized business, our experienced writing team has your marketing covered. Here are some of our most popular articles:
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Retail Trends
Explore tips and advice about retail business trends, retail sales, shop ideas, retail store displays, online eCommerce sales and more. Here are some of our most popular articles:
Social Media Marketing
Social media blew onto the scene over a decade ago. Fast forward to today and it is an essential part of most small business marketing. Here are some of our most popular articles:
Sales
Small business marketing and sales go hand-in-hand. Marketing gets you on the buyer’s radar. Selling, on the other hand, is the act of turning an interested party into a purchaser. To grow a small business, your organization must become adept at both.
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Local Marketing
Do you get most of your customers from within a 50 mile radius, like millions of small businesses? Learn about Google My Business; map placement; online reviews; attracting local buyers; and more.
Marketing Tools
This is the % of business buyers using LinkedIn during their purchasing journey. LinkedIn is clearly important in B2B.
U.S. businesses spend $167 per person on direct mail. In return, they sell $2,095 worth of goods. That’s a 1,300% return.
The vast majority of businesses (80%) are using email marketing to help with customer retention. Email is key to maintaining loyalty.
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